1. Brief

First we listen to you. Then we listen to others and have a look inside & out. We draw a map of the environment in which you evolve. What is your profile, who are your clients or service users, what do they look like, where are your competitors standing, what are your products, what image do you want to project, how are you really perceived by your public... we are going to be very honest. For your own good.

We use all the modern information gathering techniques and analysis methods such as image/identity measuring, structural and sectoral analysis, opinion polls, 360 evaluations... and a lot of down to earth common sense.


2. Core issues

What do you really need? At this stage, having gone through the information gathering and briefing process, we identify your real needs, because what you WANT might not always be what you really NEED.

Example: you have this nice new product and want to advertise it on TV. But your clients don't have TV sets. They are somewhere deep in the village. Somebody has to tell you. It's us.


3. Strategy

Now you know where you stand. And you now know where you want to go. How? How are you going to get from A to B? At this point, we decide which communication and advertising tools to use and on the manner they will be implemented.

Radio spots, brochures, billboards, press ads, together we have understood which channels will effectively reach your public. But will they react the way you expect them to? Most probably, because we also came up with the right message, in tune with your public's values and representations. Because you don't choose just any colour. There always has to be a reason why.


4. Actions

This is the visible part of the iceberg and also the most gratifying one. The strategy takes shape and solidifies into perceptible items. It's finally the moment to follow the well defined action plan and time table. Now, and only now, it's time to go to the printers, upload the website and hang up those posters.


5. Evaluation

All your communication and advertising actions have been launched. But do they hit the target as expected? Let's evaluate, before it's too late... What is the feedback? Are we on track? The sooner we know what's happening, the better. We then correct and fine tune the strategy without having to undergo structural changes in order to guarantee the finest results.